Business Strategy

Business strategy refers to the plan of action or framework that an organization develops to achieve its long-term goals and objectives. It encompasses the decisions and actions taken to position the company effectively within its market and to gain a competitive advantage over rivals. Business strategy involves analyzing the internal and external environment, identifying opportunities and threats, determining the organization’s strengths and weaknesses, and allocating resources effectively. Key components of a business strategy often include market analysis, product development, marketing approaches, operational effectiveness, and financial planning. The goal is to create a coherent direction for the business that aligns with its vision and mission, ensuring sustainable growth and profitability over time.